Benchmark Index

Grafikroom develops a new brand identity for the global leaders in performance benchmarking – Benchmark Index.

Originally developed for the DTI (now BIS) Benchmark Index is a unique and effective way to compare a business’s performance against its peers. This approach is shown to add significantly to business performance and when used to support a population of businesses (supply chain, sector or economic area) it can substantially support economic development.

After fifteen years of growth Benchmark Index needed a new brand identity to reflect what it had become.

Grafikroom was commissioned by Winning Moves (who own and operate Benchmark Index) to develop a new brand identity, website, benchmarking reports and supporting marketing materials.


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